Dell's XPS 13 Ultrabook sales are doing Ultra-well

Dell's XPS 13 Ultrabook sales are doing better than expected, with demand about three times what Del.

@anthony256
Published Wed, May 2 2012 5:23 AM CDT   |   Updated Tue, Nov 3 2020 12:28 PM CST

Ultrabooks are here, but they haven't really been huge sellers yet. No sales records are being set, there aren't any 8-hour lineups outside of retailers, but Dell are actually doing surprisingly well with their XPS 13 Ultrabook. Sales have been higher than the company's initial projections, with Dell saying that demand has been around three times what they expected for the Ultrabook. Vice president of Dell's Consumer and SMB product group, Sam Burd, says:

Dell's XPS 13 Ultrabook sales are doing Ultra-well | TweakTown.com

We can't build enough of them at the moment. A little bit less than 3X the expected demand.

Dell haven't provided specific numbers, but this is great news for Ultrabook makers as a whole. Price was meant to be the main selling point of Ultrabooks, where they were meant to be priced at around $600 but the original units that arrived on the market were much more than this.

It's surprising, because Dell's XPS 13 Ultrabook starts at $999, with most of the sales are coming from large corporate accounts according to Burd. Ultrabooks are set to get a surge once Ivy Bridge processors are baked into them. With another surge when Windows 8 arrives. This is just the start, and this is why I believe Intel has invested so much into them.

NEWS SOURCE:dailytech.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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