Ubisoft unveils the focus for new Tencent subsidiary managing its top franchises

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Ubisoft has wrapped up its latest earnings call, during which it revealed what it intends to do with the new subsidiary that now manages the publisher's major franchises, such as Assassin's Creed, Rainbow Six, and Far Cry.

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The subsidiary was formed between the publisher and a significant investment by Tencent, and now the company is saying that the goal of the business will be creating "ecosystems capable of becoming evergreen, billion-euro franchises." How will it do that? Ubisoft has outlined some areas the new company will be focused on, which include improving the quality of narrative-driven solo experience titles and expanding the live service offerings with richer multiplayer features and more frequent content updates to the respective titles.

Other areas the new company will focus on are leveraging Ubisoft's technological stack to significantly enhance content creation and pursuing "underpenetrated" markets such as mobile and China. That last point is hardly surprising as Tencent is a company that operates out of China, so it makes sense that, following its significant investment in Ubisoft, it will be assisting the publisher in breaking further into that market.

What wasn't mentioned was the goal with Ubisoft developers, besides the publisher stating it's continuing down the cost-reducing path through "ongoing targeted restructurings."

Ubisoft says it's "currently working on reshaping its operating model with the objective to better meet player needs, deliver superior game quality and drive disciplined capital allocation. Management targets to announce new organization by the end of the year."