33% of triple-A developers are working on a live-service game

In a market characterized by failed, dead-on-arrival live service titles - the recent research from GDC's 'State of the Game Industry' report highlighted that publishers simply refuse to back away from the model.

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According to the data, 33% of triple-A developers are still developing live service games. However, despite the failures of Concord and Suicide Squad: Kill The Justice League - there's still hope even from within the development space. Former Bungie producer Joe Tung highlighted in 2024 that the model is "so much better for developers and players" - given that it allows developers to take a long-term orientation on content and vision.

Survey respondents also recognized the value of the model, pointing to the benefits of player experience and community building. Also noting detriments such as declining player interest, predatory practices, and microtransactions. While this might spell gloom for gamers, it's important to note that the survey sample might not necessarily be reflective of the broader market. NYU Steinhardt Professor Laine Nooney took to Bluesky with various criticisms of the GDC report, highlighting the 1-2% response rate, the absence of non-western nations, and overall misleading interpretations of the data.

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Whether the data is accurate or not, there's still absolutely a push for live-service success within the video game industry. As to whether the reported investment equates to more successes (think Marvel Rivals) - or more Anthems, we'll wait and see.

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