The set is all shipped inside of a larger box that shows this is an Alphacool complete water cooling set, and it sports the OCOOL naming on the components. There are also images of the CPU block, fans, fittings, tubing, radiator, and reservoir all lined up to give you an idea of what is inside.
Under the naming in the white bar across the top, there is a large sticker that lists the components in three languages, and it also offers small images of the parts in the lists. Our box did have a bit of a blowout, but it is shipped inside of a plain cardboard box, so this matters very little.
The back is identical to the front, and is non-specific for a good reason. This is not the only water cooling set that they use this packaging for. Simply changing the sticker on the side allows them to pass on some savings via the packaging.
The last panel offers the same as we saw on the other side sans the large sticker.
Inside of the larger box, there are many smaller boxes containing all the parts needed to get this loop up and running outside of something to cut the tubing with. Also, everything being individually packaged inside is an added layer of protection for when the outer box has issues like ours. We are happy to say that even after the long journey to the lab, the NexXoS Cool Answer - 240 D5/UT arrived in great shape.