Done by manufacturers to keep the money in the chassis and not in the packaging, BitFenix uses the black screening on cardboard to display the company logo and the name of the chassis on the front of the box.
On the side there is a large sticker on the box claiming this is the Window Version of the Shinobi XL. Below a drawing of the chassis there is a full list of the chassis specifications.
On the back BitFenix points out the SofTouch finish, the four USB 3.0 ports and the SuperCharge port. At the bottom of the panel there is a rendering of the interior of the chassis denoting the motherboard compatibility and water cooling support while the one on the right covers the tool-free design and the FlexCage.
This side of the box would have been rather plain without all of the stickers applied for transit. Even with a few "Do Not Drop" stickers on the box, the currier managed to still crush the corner at the bottom pretty good.
Even with the solid hit to the corner of the box, the chassis is safe and sound in the high density foam used to support the Shinobi XL in its travels. There is also a plastic liner used along with a sheet of static cling plastic to protect the window and the chassis from vibrations. The manual is shipped floating around in the box, so make sure you grab that for later.