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AMD Radeon RX 480 Video Card Review - Starting a Rebellion From $199

By: Anthony Garreffa,By: Jason Evangelho | AMD Radeon GPU in Video Cards | Posted: Jun 29, 2016 1:00 pm
TweakTown Rating: 87%Manufacturer: AMD

AMD Bets the Farm on Polaris


I still remember arriving at the RTG event in Sonoma late last year, with its beautifully cold weather and even more beautiful surroundings, and being excited about the new energy that AMD had found itself within the Radeon Technologies Group. It felt like the band was back together, where I felt some of that old, exciting ATI energy once again.


Well, here we are all these months later, and we finally have Polaris in our hands in the form of the Radeon RX 480. What do AMD and RTG want to deliver with Polaris? Let's talk about that.





This market is where 80% or more of gamers spend their money, and this market is filled with gamers who don't have $500+ to spend on a video card. NVIDIA might have the $500+ market owned with its new GeForce GTX 1080, but AMD is aiming at the sub $300 market with its new Radeon RX series of cards, and if they can play their cards right (pun not intended, but it works well), they could start pulling some of that discrete GPU market share back in their favor.




AMD is worried that gamers are being left behind with older architectures, and wants to deliver Polaris and its slew of features and technology to the masses.




AMD knows that around 84% of the market (based on their internal data) buys $100-$300 video cards, which is right where the pricing aligns for the Radeon RX series of cards.



VR is the Future, Period


If you haven't tried out a VR headset yet, you really ought to. I've tried them all, ranging from the DK1 and DK2 headsets from Oculus, all the way through to their first consumer VR headset, the Rift CV1. Personally, the HTC Vive is the winner thanks to its offering of room scale VR, and the PlayStation 4 will soon have PlayStation VR - which is something big for AMD, as the PS4 is powered by an AMD semi-custom design.




Out of the 1.43 billion PCs out there, only 13 million or so will have the GPU chops to handle VR smoothly - which is just 1% of the market. AMD wants to change that with Polaris, in a really big way. But how?




Changing the entry costs of VR is a big step, something that the $199 price on the Radeon RX 480 4GB model will do.

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