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AMD Expands AMD Fusion Partner Program

Mar 3, 2010 2:43 AM CST
AMD Expands AMD Fusion Partner Program

Launches New Commercial Channel and Software Tracks; Unveils Enhanced Partner Portal

SUNNYVALE, Calif. -3/3/2010

AMD (NYSE: AMD) today announced that it is extending the reach of the AMD Fusion Partner Program to include its commercial channel and software partners. Additionally, AMD is launching the AMD Fusion Partner Portal, an all-new partner portal designed specifically with AMD's diverse partner landscape in mind. Through the AMD Fusion Partner Program, AMD provides partners with customized incentives and resources - in the form of personalized tools, training and technical enablement resources - that mesh with their specific business objectives to help them accelerate solutions development and sales, especially when selling all-AMD (AMD CPU, AMD GPU and AMD Chipset) solutions.

AMD Fusion Partner Program for Commercial Partners
The AMD Fusion Partner Program commercial track focuses on partners that resell OEM solutions and systems to commercial end users to provide their customers with complete platform solutions. The expanded program is designed to deliver a unique, competitive approach to engage partners in SMB, enterprise and public sectors by:

- Offering attractive co-marketing opportunities to multi-national corporations (MNC), software and channel partners
- Focusing heavily on solution-based offerings through increased collaboration with OEMs and software partners
- Delivering partner engagement that is highly customized to a partner's specific business model

Partners will be placed into one of three business tracks designed to align programs and offerings with partner business models: system distributors, commercial volume resellers or commercial solution providers. To achieve meaningful differentiation and a customized program for each partner, all partners under the AMD Fusion Partner Program will also be placed in one of three tiers: Elite, Premier or Select.

AMD Fusion Partner Program for Software Partners

The software partner track of the AMD Fusion Partner Program provides software companies and developers with technology enablement, development resources and marketing support to help them deliver compelling technology and innovative solutions based on AMD technology - further strengthening their business and enabling them to expand their sales network through AMD's extensive ecosystem.

The software track of the AMD Fusion Partner Program provides more structure and resource to allow software developers to connect in communities of similar interest and enhance their business, and also places partners across three tiers. Focused on leading the ecosystem, AMD actively collaborates with more than 75 software partners and the 130,000+ active members of AMD's Developer Central online community.

Redesigned Partner Portal
Launching later this month AMD's newly redesigned AMD Fusion Partner Portal will provide one central yet customized location where partners can access virtually everything they need to market and sell AMD products more effectively: training materials; online marketing materials; and product and program information. The portal is customized by business track so each partner will be quickly directed to the most appropriate resources.

For more information on the AMD Fusion Partner Program, please visit AMD's channel resource page http://www.amd.com/fpp.

Quote Support

"Since the launch of the AMD Fusion Partner Program in September 2009, I'm pleased to announce that in Q4 2009, we saw an 80% increase in Elite and Premier component partners selling all-AMD solutions and 100% of our Elite component partners hit their revenue targets," said David Kenyon, vice president, Worldwide Channel Marketing, AMD. "The success our component partners have seen leaves me confident that as we expand the program, we'll also help our commercial partners meet or exceed their business goals with AMD."

"We are excited to see the AMD Fusion Partner Program expanded to the commercial channel," said Ann Dempsey, marketing director, Continental Resources (ConRes). "Our relationship with AMD has always been a valuable one to ConRes, and we believe engaging with AMD helps us uncover new business opportunities and grow our business."

"AMD places a high priority on building a strong ecosystem of software partners and application developers across a range of technology platforms and applications," said Margaret Lewis, director, Software Solutions, AMD. "The software partner track of the AMD Fusion Partner Program brings together a variety of engagement activities with the software community and gives them more structure and consistency to help achieve everyone's business goals."

"Microsoft has a valued relationship with AMD that spans many years and market segments, ranging from servers to client PC platforms to gaming," said Eric Jewett, director of partner marketing for the Windows Server and Tools Division, Microsoft. "We applaud AMD for extending the AMD Fusion Partner Program to the software ecosystem because greater collaboration between hardware and software companies can ultimately help improve the computing experience for all of our customers worldwide."

"Adobe and AMD have a history of collaboration focused on projects that help improve the experience for people who both create and consume digital media in all its forms," said Scott Wellwood, director of business development for Dynamic Media at Adobe. "We look forward to continuing to work closely with AMD on future joint initiatives designed to help reinvent the way creative professionals, consumers, and enterprises alike engage with ideas and information."

"Sony Creative Software and AMD are focused on delivering innovative, next-generation technology that powers vivid digital experiences," said Dave Chaimson, vice president of worldwide marketing, Sony Creative Software. "Our collaboration with AMD pays dividends by helping us to develop complete solutions to meet our customers' needs, as demonstrated by the success of Sony Movie Studio 9 plug-in performance tests on AMD platforms."

"AMD has been an awesome partner for Gas Powered Games during the development of Supreme Commander 2," said Chris Taylor, CEO, Gas Powered Games. "AMD graphics cards and CPUs contribute to an immersive PC experience that helps us bring our vision for the game to life for our fans and gamers all over the world."

"Nero works closely with leading technology providers like AMD to ensure customers have the right balance of software and hardware to enjoy the freedom to create, copy, edit and share media files," said John Tafoya, senior vice president, Business Development, Nero. "The stunning multimedia experience enabled by Nero 9 Reloaded on AMD-based PCs is just one example of the benefits consumers gain from our work with AMD."

About AMD

Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

Last updated: Apr 7, 2020 at 12:01 pm CDT

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