HyperX Announces Lachlan as its First Australian Brand Ambassador

Lachlan is the first Australian influencer to be included in HyperX's We're All Gamers global brand campaign

Sydney, Australia - 6 September, 2019 - HyperX, the gaming division of Kingston Technology, today announced that Lachlan, the renowned Australian gaming YouTuber with 12 million subscribers, has become the latest HyperX brand ambassador, using the full line of HyperX PC gaming peripherals for his everyday gaming and streaming sessions. Lachlan will also be the first Australian influencer to be included in the HyperX We're All Gamers global brand campaign.

Best known for his entertaining gameplay, Lachlan was the first Australian gaming YouTuber to achieve the benchmark of 10 million subscribers. Focusing on family-friendly content, Lachlan's videos regularly reach two to four million views, making his channel one of the top 10 gaming channels in the world. In addition to the huge success on YouTube, Lachlan also has a love of fashion and develops a self-titled clothing line "Power by Lachlan".

"I've been using HyperX peripherals throughout my gaming career, and it's super exciting to be working with a brand whose products I really believe in," said Lachlan. "The HyperX team have always been big supporters of me and my viewers, and I'm thrilled to be their first Australian brand ambassador."

Being the brand ambassador, Lachlan will utilise HyperX's best-in-class PC peripherals in his everyday gaming and video content creation. Lachlan will be the latest addition to the We're All Gamers brand campaign, joining the amazing roster of talented ambassadors including Post Malone, Joel Embiid, Gordon Hayward, and Pokimane.

"We are excited to be partnering with Lachlan, one of the most outstanding Australian YouTubers with global influence," said Susan Yang, Marketing Director, HyperX APAC. "Lachlan's success and his strong connections with the gaming community perfectly demonstrate the spirit of HyperX - as long as you appreciate the fun of gaming, you're a gamer and We're All Gamers."

In addition to the support of the full line of PC gaming peripherals, HyperX will host a gaming party with Lachlan, debuting his individual illustrated gaming spirit with the latest We're All Gamers campaign visual showcase at PAX AUS 2019.

Last updated: Sep 5, 2019 at 06:50 pm CDT