London, UK. On 4th July 2019 - games publisher PlayStack will launch Snatch, a radical new AR mobile game that rewards users for playing with their favourite brands. The milestone comes after a successful pilot by Snatch Media in 2017 and subsequent acquisition by PlayStack in 2018.
Using the powerful augmented reality tech that sits inside everyone's phone, Snatch is a next-generation mobile game that offers an enhanced and playful view of the world. Players use their cameras to explore the world around them, hunting for parcels containing mystery prizes from Snatch's brand partners. These are brands which the player has specifically chosen to interact with, ensuring the hidden prize is relevant to each player.
Prizes include products, experiences, subscriptions, discounts and exclusive offers. In late July, Golden Parcels will be released offering players the chance to Snatch cash prizes. Once a parcel has been collected by a player, they're challenged to protect and defend it from others for six hours in order to unlock the reward, ensuring a fun and engaging gameplay experience before they can access the hidden prize.
After evaluating Snatch's impactful pilot, PlayStack has used its publishing expertise ensure that the game is ready for launch - from a revitalised gameplay aesthetic to an updated avatar system. PlayStack has also introduced an exciting referral initiative to drive social interaction, whilst huge monthly cash prizes have been put in place to keep players engaged for longer.
PlayStack's CEO Harvey Elliott said: "The original pilot of Snatch was incredibly impressive, reaching a highly engaged and dynamic audience of Millenial and Gen-Z players. We were thrilled to have had the opportunity to acquire the business, and have used the breadth of expertise at PlayStack to help evolve the Snatch experience, discover new audiences, and truly deliver on the promise of reinventing brand marketing."
Snatch Product Director Vishaal Vadher said: "From our strategic approach to brand partnerships to our ability to build an engaged audience and community - we are proud to have taken Snatch to launch and develop a compelling roadmap for the months and years ahead. This game is indicative of our approach to publishing, and we are pleased to have celebrated the creativity and passion behind the game."
Download Snatch on the App Store and Google Play today. To learn more about the game visit snatchhq.com, or to discover how you can put your brand and products in the hands of millions of players visit snatchbrands.com.