Diablo Immortal delayed in gaming's biggest market

Diablo Immortal has been delayed in gaming's biggest mobile market, and NetEase is preparing free items/content as an apology.

Published Jun 19, 2022 11:36 AM CDT   |   Updated Wed, Jul 13 2022 2:31 AM CDT

Diablo Immortal has been delayed in China and will no longer meet its original June 23 launch on iOS and Android in gaming's most lucrative region.

Diablo Immortal delayed in gaming's biggest market 1 | TweakTown.com

Blizzard's and NetEase's controversial free-to-play Diablo game has been pushed back to an undetermined period of time in China. Originally due to launch in June 23, the game has been delayed to "optimize" the experience. NetEase promises to give Chinese players a special "exclusive thank you package" that includes legendary equipment, materials, and "rich props".

It's also worth noting that Diablo Immortal discussions were banned on China's Weibo social media platform for a "violation of related laws and regulations."

"We are sorry to inform you that the launch of Diablo: Immortal, originally scheduled for June 23rd, will be delayed," NetEase said in the announcement.

"The development team is making a number of optimization adjustments to the game: support for a wider range of models and devices, the highest quality rendering on more models, a lot of experience, network and performance optimizations, and more. We believe that the game experience in the official online version will become smoother and bring better game content to everyone."

Diablo Immortal has made an estimated $20 million+ in microtransaction revenues so far, but this doesn't include the Chinese market. The game should see a hefty surge in spending once it's released in this lucrative region.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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