Sony is buying Bungie, the creators of Destiny and Halo.
Sony is striking back with a megaton purchase of its own. Sony is buying Bungie, the original developers of Halo and the Destiny franchise for $3.6 billion.
Microsoft recently purchased Activision-Blizzard for $68.7 billion and ZeniMax in 2020 for $7.5 billion. In 2018, Bungie re-purchased the Destiny franchise from Activision-Blizzard and received a massive $100 million investment from Chinese juggernaut NetEase to fund its "bold new vision."
Bungie is currently working on new Destiny content as well as a brand new IP that may be live service related. The company has yet to formally reveal its newest in-development project, which may be related to its trademark of "Matter".
"In SIE, we have found a partner that fully supports us and wants to accelerate our vision of creating meaningful entertainment experiences that span generations, all while valuing the creative independence that is the heartbeat of Bungie," said Pete Parsons, CEO and Chairman, Bungie.
"We will continue pursuing our vision of one, unified Bungie community, building games that value our community and meet them wherever and however they choose to play. Both Bungie and SIE believe that game worlds are only the beginning of what our IP will become. Our original universes have immense potential and, with SIE's support, we will propel Bungie into becoming a global multi-media entertainment company dedicated to delivering on our creative vision."
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