Instagram disabled user with @metaverse handle post-Facebook rebrand

Facebook-owned Instagram disabled user with @metaverse handle after Facebook rebranded itself to Meta, 10+ years flushed for user.

54 seconds read time

Facebook pressed the big red button inside of Mark Zuckerberg's offices a few weeks ago, right in front of Zuck's duct-tape-covered front-facing webcam (screw your privacy, not his) when it rebranded itself amid non-stop chaos to Meta.

Instagram disabled user with @metaverse handle post-Facebook rebrand 06

The rebranding to Meta saw the Facebook-owned Instagram blocking the account of the user with the handle @metaverse, out of nowhere and with no explanation. The owner of the @metaverse handle on Instagram is Australian artist Thea-Mai Baumann, who had her Instagram account banned once Meta stepped into the world.

Baumann told The New York Times after her @metaverse account on Instagram was snuffed: "This account is a decade of my life and work. I didn't want my contribution to the metaverse to be wiped from the internet. That happens to women in tech, to women of color in tech, all the time".

But don't worry, Meta just needed a week or two because on December 2 it took the force of The New York Times to contact Meta to ask why Baumann's account was blocked... and then with a flick of Meta's real fingers, Baumann's @metaverse account was restored. The reason? Oh it was "incorrectly removed for impersonation" and they're "sorry this error occurred".


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Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

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