Ubisoft is making a never-ending Assassin's Creed game with heavy emphasis on engagement, live services, and content, but the publisher promises not to betray the franchise's core DNA.
Assassin's Creed Infinity sounds like less of a game and more of a platform. The way it's described makes me think AC Infinity will be an app that hosts different games--think of Infinity like a book where every chapter is a different game with a specific story and setting. Infinity could be an opportunity for the franchise to do some much-needed condensing.
Whatever Infinity turns out to be, Ubisoft promises that the live game will still deliver sprawling narratives and interesting stories.