Sony's new flagship BRAVIA XR MASTER Series 8K LCD TV revealed

Sony's new BRAVIA XR 4K and 8K TVs all support 4K @ 120Hz, VRR, ALLM, eARC and so much more -- OLED is here, and an AI processor.

Published Tue, Jan 12 2021 7:53 AM CST   |   Updated Thu, Feb 11 2021 7:32 PM CST

Sony has just unveiled its next-gen BRAVIA XR range of TVs for 2021, with a bunch of huge LCD and new OLED monitors -- all of which support the latest connectivity and technologies including HDMI 2.1, VRR, and so much more. Check it out:

The new flagship Z9J Master Series 8K (Full-array LCD) TV is a beast, offered at up to a huge 85-inch (as well as a smaller 75-inch model). Both the 85-inch and 75-inch 8K monitors offer a native 7680 x 4320 resolution @ 60Hz, but they can handle the super-smooth 4K 120Hz mode for gaming on the big screen -- both of which are thanks to HDMI 2.1 on-board.

All of Sony's new 2021 TVs including the flagship Z9J Master Series 8K TV use their in-house Cognitive Processor XR, which is the very latest video processing chip that Sony makes. Sony says that the new chip goes beyond normal signal processing, and beyond AI analysis that most TVs have.

Sony's new flagship BRAVIA XR MASTER Series 8K LCD TV revealed 01 |

Sony explains: "While conventional artificial intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike - something that conventional AI cannot achieve".

It's not just video that Sony's new Cognitive Processor XR improves but the audio side of things, too. Sony explains a "Sound-from-Picture Reality" feature will "align the position of the sound with the images on the screen to offer a uniquely lifelike experience".

Sony's new flagship BRAVIA XR MASTER Series 8K LCD TV revealed 02 |

Sony's new BRAVIA XR Master Series TVs (the 4K OLED model, too) have a new sensor that is capable of detecting the color temperature of the ambient light in your room... and then the TV will automatically adjust the white balance on the TV to match that.

There's Google TV here as well, offering a Chromecast-like ability on your new BRAVIA XR TV. There's adjustable legs that can be tweaked to make space for a soundbar in front of your TV -- a nice touch from Sony, I might add. There's Dolby Vision HDR, HDMI 2.1 connectivity, and so much more here on the BRAVIA XR series TVs.

There's no price on Sony's new Z9J Master Series 8K TV, but don't expect it to be cheap.

Buy at Amazon

Sony A8H 55 Inch TV: BRAVIA OLED 4K Ultra HD Smart TV (XBR55A8H)

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* Prices last scanned on 5/14/2021 at 9:58 am CDT - prices may not be accurate, click links above for the latest price. We may earn an affiliate commission.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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