Apple opens the door for iPhone users to get push notification ads

The door has been opened for apps to spam iPhone users with push notification advertisements.

41 seconds read time

Apple has changed its App Store guidelines, granting apps the ability to send push notifications that contain advertising.

Apple opens the door for iPhone users to get push notification ads 01

Originally, Apple banned apps from sending notifications to users that contained any form of advertising. Now, the company has altered its App Store guidelines, and now apps can send through push notifications that contain advertisements if the user agrees to it. Apple says that app developers can send marketing notifications when "customers have explicitly opted in to receive them."

This new change has opened the door for iPhone users to be spammed with advertisements from already downloaded apps. Apple doesn't specify if users will have to enable advertisement push notifications from already downloaded apps. An example of this could include Amazon sending push notifications for an upcoming sale. 9to5Mac also found that Apple has set its deadline for when 'Sign In with Apple' will be implemented. This feature is a replica of Google's single system sign-in that allows users to get into new apps quickly.

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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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