LeBron James promotes GMC's Cybertruck competitor 'Hummer EV'

GM gets LeBron James to promote their Hummer EV at Super Bowl 2020 in new advertisement.

| Feb 3, 2020 at 2:36 am CST

Just a few days ago, GMC announced its new Cybertruck competitor, the Hummer EV. During today's Super Bowl, a new advertisement about the coming electric truck was shown, and NBA superstar LeBron James was spotted in it.

Above, you can watch the 30-second advertisement on the official GMC YouTube Channel, and it really emphasizes the fact that the Hummer EV will be a 'silent' truck. The advertisement starts with the 1,000 horsepower video we saw in the first teaser trailer, then transitions to 11,500 pound-feet of torque being 'silent', then a showcase of 0-60mph in three seconds being 'silent' and finally it's 'dominance' being 'silent'.

LeBron is spotted in the last part of the ad, where we see him dunk on a basketball ring and small the glass in the backboard. GMC says that the "quiet revolution is coming" and that the Hummer EV will be all-electric, have zero emissions, and have zero limits. The ad also shows that Hummer EV will be available in Fall 2021 and that a showcase will be held on the 20th of May, 2020.

Last updated: Jun 16, 2020 at 04:29 pm CDT

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Jak's love for technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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