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Intel reportedly slashing budget to 'Intel Inside' marketing

We all remember Intel Inside, but that might be a fading memory with competition from both Qualcomm and AMD.

@anthony256
Published Tue, Dec 12 2017 11:34 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

We all remember those 'Intel Inside' stickers on our PCs and the massive marketing campaign that chipzilla pushed behind it, but now reports are surfacing that say Intel will be cutting the budget to its "co-operative marketing program".

Intel reportedly slashing budget to 'Intel Inside' marketing | TweakTown.com

According to CRN, Intel will be reducing the funding that the Intel Inside marketing program receives, in the vicinity of 40-60%. CRN cites unidentified sources, saying that the cuts are being made so that the company can increase budgets to "other groups within Intel that aren't channel-specific or PC-centric".

Intel would reportedly use the freed up funds to dominating the datacenter market, but have reportedly not added anything else to that list. With the growing list of competitors at Intel's doorstep with AMD in various markets with Ryzen, Threadripper, EPYC, and Radeon Instinct... while Qualcomm just put their marker down with the new Always-On, Always-Connected PC world with Snapdragon and Windows... I don't see how Intel is making a good move here.

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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