Apple expected to spend $1 billion on shows

Companies like Disney and others are already looking at creating their own streaming services.

48 seconds read time

Apple is already a force in apps and music. However, they're still a nobody in the world of video. It seems that Apple wishes to change this and to change it pretty soon.

Apple expected to spend $1 billion on shows |

The rumors coming from Hollywood are saying that Apple is prepared to spend up to $1 billion of their own money to buy and create original video content.

Apple's move into the original content video space is mostly a reaction to Netflix's success with original content. Companies like Disney and others are already looking at creating their own streaming services, which will make it increasingly more difficult to fill a large library like Apple is used to having. One way of doing this is through creating original content that people want to watch, which can even be content that already exists and is very popular with viewers.

We could, in fact, see many original content creators being paid vast sums of money to switch to Apple just to build up their original content offerings. While details are still murky, $1 billion is not pocket change for anyone other than Apple and could really shake up the video space.


Lana has a passion for technology and science. She spends her time looking for the latest and most interesting technology and science news. Her passion is in gadgets, wearables, and other cool and interesting applications of technology or science. She also spends her free time gaming in MMOs like World of Warcraft. She has prior experience covering technology for publications and breaking news. If she’s not doing either, you might just find her exploring the metaverse in VR. Lana wants to expand TweakTown’s coverage of mobile, wearables and gadgets while also bringing her experience with science and general tech to TweakTown. Her area of coverage is around science, technology, smartphones, wearables, and general neat gadgets. She hopes to one day be able to drive around in her self-driving car while she schedules an appointment for a SpaceX trip to the moon on her smartwatch.

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