Swiss newspaper: Swatch planning bigger effort in smartwatch market

Swatch wants a bigger presence in the smartwatch market.

Published Sun, Aug 23 2015 6:12 PM CDT   |   Updated Tue, Nov 3 2020 12:04 PM CST

Swatch is taking a relatively cautious approach to the smartwatch market, in an effort to avoid directly competing against the Apple Watch, Motorola Moto 360, and other smartwatches. However, the Swiss watch company has plenty of growth for its smartwatch product portfolio - while providing individual smartwatch features in its devices.

Swiss newspaper: Swatch planning bigger effort in smartwatch market | TweakTown.com

"Our product is called Touch Zero One and that gives enough room for Zero Five, Zero Nine," said Nick Hayek, CEO of the Swatch Group, according to the Tages-Anzeiger newspaper in Switzerland. "The Touch Zero One is not the end of the progression."

The Swatch Touch Zero Two will launch during the Rio Olympic Games 2016 next summer in Brazil.

In early July, Hayek said Swatch manufactured 20,000 smartwatch units - with an aim of launching in the United States, China and Switzerland. It looks like the watch manufacturing company has more ambitious plans for the wearables market.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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