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Facebook, Twitter enjoyed a busy experience during Super Bowl

Social media racked up major success during the Super Bowl!

Published Mon, Feb 2 2015 3:01 PM CST   |   Updated Mon, Apr 6 2020 8:45 PM CDT

The New England Patriots beat the Seattle Seahawks in a thrilling Super Bowl, and it looks like the game was a major success on Twitter and Facebook. There were more than 265 million posts, comments and likes on Facebook, generated by at least 65 million users, according to the company.

Facebook, Twitter enjoyed a busy experience during Super Bowl | TweakTown.com

An interception to effectively end the game was the most popular Facebook discussion (1.36 million people per minute), while Katy Perry's halftime performance racked up 1.02 million people per minute discussing it.

There were more than 28 million tweets posted on Twitter related to the Super Bowl and Perry's halftime performance. Not surprisingly, Malcolm Butler's interception to seal the victory for the Patriots received 395,000 tweets per minute, earning the most generated Twitter moment of the event.

Throughout the Super Bowl, there was a large volume of Facebook posts and tweets related to every commercial during the game - and continues to show how important social media can be during major sporting events. Lenny Kravitz, Missy Elliott and Perry all saw a surge in Spotify song streams following the halftime performance, with Elliott receiving a massive 676 percent increase.

NEWS SOURCE:adweek.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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