No. 1 social networking site Facebook must do something to appeal more towards teenagers, as the site again dropped in popularity among users 13 to 17 years old, according to a survey conducted by Frank N. Magid Associates. Facebook usage among teenagers dropped from 95 percent in 2012 down to 94 percent in 2013, and further declined in 2014 to 88 percent.
Although 88 percent is still quite impressive, there is growing concern that Facebook no longer is the "in" thing for teenage users. Ironically, Facebook-owned Instagram is cannibalizing its market share, as other social networking websites continue to pressure Facebook. However, Facebook still seems to be in an ideal position to remain the most popular choice among teenagers, even though some have argued that the website has lost its touch.
Facebook COO Sheryl Sandberg noted that the "vast majority of US teens are on Facebook, and the majority of US teens use Facebook almost every day." - and Forrester Research numbers found Facebook is still the top social networking website among those aged between 12 and 17.
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