Activision announces Call of Duty franchise has generated $10 billion

Activision has announced that Call of Duty has generated over $10 billion in sales worldwide, with the company saying that Call of Duty: Advanced Warfare is the "biggest entertainment launch of the year".

It had been previously reported by analysts that the Call of Duty franchise was in decline, but Activision Publishing CEO Eric Hirshberg has said that "Preorders are a good barometer for day one, but I don't think they reflect the overall demand for the product". During the announcement earlier today, Hirshberg said: "Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous".

Activision also added that the new Call of Duty is the highest-selling digital launch in console history, too.