Microsoft releases a Lumia smartphone without Nokia branding

As expected, Microsoft released its first Lumia smartphone without Nokia branding.

Published Tue, Nov 11 2014 12:30 PM CST   |   Updated Tue, Nov 3 2020 12:13 PM CST

Microsoft took a major step forward after releasing the Lumia 535 smartphone, its first handset without Nokia branding. The device is powered by Windows Phone 8.1 and will cost around $137, featuring a 5-inch qHD display screen, and a 5-megapixel front-facing camera.

Microsoft releases a Lumia smartphone without Nokia branding | TweakTown.com

Microsoft purchased Nokia in April for $7.2 billion and wanted to move ahead without the Nokia branding - recently confirming that devices would be known as Microsoft Lumia.

Even if the company is able to release affordable, appealing smartphones, trying to compete against the Apple iPhone and Google Android smartphones will remain an uphill battle. Windows-powered smartphones only have 2.7 percent of the global smartphone market, according to Strategy Analytics, as its market share continues to drop.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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