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Apple pulls Bose headphones, audio products from its online store

Apple follows through and has removed Bose products from its online store, and retail stores are likely next

Michael Hatamoto | Oct 17, 2014 at 11:07 pm CDT (0 mins, 37 secs time to read)

Apple has decided to pull Bose headphones and audio products from its online store, with the QuietComfort headphones series and SoundLink Mini and SoundLink III speakers being removed. It seems likely Apple will begin pulling Bose from retail stores - if they haven't quietly disappeared from shelves already - after the Beats headphones acquisition.

Apple pulls Bose headphones, audio products from its online store | TweakTown.com

The decision was first rumored earlier this month, so it's not a surprise to see Apple reportedly following through with the decision.

Despite the snub from Apple, Bose still has a large marketing and sales presence anyway, including professional sports partnerships. However, the Beats brand still has gained some free publicity along the way, especially with NFL players wearing Beats headphones even though it is against NFL policy.

Last updated: Apr 7, 2020 at 11:48 am CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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