Beats founder says he lucked out when NFL banned Beats gear

NFL ban on non-Bose headphones isn't surprising - and it continues to garner the Apple-owned Beats brand a large amount of media and viewer attention.

Published Thu, Oct 16 2014 9:30 AM CDT   |   Updated Tue, Nov 3 2020 12:14 PM CST

San Francisco 49ers quarterback Colin Kaepernick had to pay a $10,000 fine for wearing his Beats headphones, but found a way to avoid another fine: just put tape over the Beats logo. Bose is the official audio partner of the NFL, and athletes are not allowed to wear non-Bose audio products during broadcasts - and that makes Beats founder Jimmy Iovine feel "lucky."

Beats founder says he lucked out when NFL banned Beats gear |

"We didn't do anything, and now the players are going out and putting black tape on our logo," Iovine recently said. "It's like, I can't believe I am this lucky. I feel like sending them the tape."

Iovine also added: "What happened there, you have a tech company that's culturally inept. There's no one at the company that said, 'If you ban these guys, you're going to look bad to the young people, and they're going to look like superheroes even though they're just pure capitalists - well they're not pure capitalists, but they're real capitalists and [they] sold that company to Apple - but you're going to make them look like the underdog."

Beats sponsors a number of different NFL players, and it doesn't seem like they are going to stop wearing the headphones without a fight. The ban has given the now Apple-owned company a significant amount of publicity and attention.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog,, while he looks to remain busy in the tech world.

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