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HBO puts NPD on blast, says TV subscriptions increasing

HBO, Starz and Showtime take aim at a recent NPD Group report that said subscribers are cutting the cord.

Published Thu, Jan 23 2014 7:25 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Subscription channels HBO, Showtime and Starz are fighting back against a recent NPD Group study that reported pay TV channels have dropped 6 percent of customers through the past two years.

HBO puts NPD on blast, says TV subscriptions increasing | TweakTown.com

Following the public outcry, NPD clarified its statement sand said while subscribers have declined, TV subscribers are including more channels to their subscription package.

There is fierce competition among broadcasters, cable/satellite providers, and online video content services all vying for consumer attention. Subscribers have a number of different choices when it comes to video content, with HBO, Showtime, Starz, and other broadcasters opening up Web-based streaming for paying customers.

Meanwhile, Netflix CEO Reed Hastings has taken aim at HBO and other subscription TV services, as the company recently hit 33 million subscribers during Q3.

NEWS SOURCE:latimes.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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