OLED monitor shipments have doubled in a year, with ASUS as the global leader

Q: Why did Samsung's OLED monitor market share decline in Q2 2026, and how did that affect MSI's position?

The report attributes Samsung's significant decline in OLED monitor market share to its withdrawal from the Chinese market. That withdrawal allowed MSI's market share to surge to 12.8%, putting MSI just 0.3% behind Samsung in Q2 2026. The article also notes Samsung still remains a global leader in supplying OLED panels.

Q: What role did the Chinese market and the 618 shopping festival play in OLED monitor shipment growth?

The Chinese market provided strong demand that helped drive overall OLED monitor shipment growth, with Chinese consumers especially buying 27-inch QHD models. China's 618 shopping festival contributed significantly to that shipment growth and helped ASUS maintain and expand its lead in the OLED monitor market.

Q: Which monitor size and resolution drove much of the OLED demand growth in Q2 2026?

Much of the OLED demand growth in Q2 2026 was driven by 27-inch QHD monitors. The report specifically notes more people buying 27-inch QHD models contributed significantly to the increase.

TrendForce's latest research data shows that the global OLED monitor market continues to grow, with Q2 2026 delivering a 98% increase year-over-year.

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Kosta Andreadis

Senior Editor

Published Aug 17, 2026 12:01 AM CDT

1 minute & 15 seconds read time

TL;DR: TrendForce reports global OLED monitor shipments rose 26.1% quarter-over-quarter and 98% year-over-year in Q2 2026, driven by new 27-inch QHD models and strong Chinese demand. ASUS leads with 23.1% share, Samsung 13.1%, MSI 12.8%, AOC 8.6%, and LG 8.4%, while growing panel supply improves affordability.

Voice: Kosta AndreadisSpeed

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According to the latest report from TrendForce, global OLED monitor shipments grew 26.1% in the second quarter of 2026 compared with the first quarter. Even more impressive is that when you compare that to the same period last year, this represents 98% growth, or basically double the amount of OLED shipments year-over-year.

OLED monitor shipments have doubled in a year, with ASUS as the global leader 1

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The report says new models drove the growth, with more people buying 27-inch QHD monitors and strong demand in China. In fact, China's 618 shopping festival contributed significantly to OLED shipment growth, helping ASUS maintain and expand its leadership as the number one OLED monitor brand with 23.1% market share. Samsung, which sits in the number two spot, has 13.1% market share.

According to the report, Samsung's significant decline in OLED monitor market share can be attributed to its withdrawal from the Chinese market. This has seen MSI's market share surge to 12.8%, putting it only 0.3% behind Samsung. Of course, Samsung remains one of the global leaders in supplying OLED panels, so the company's presence in the space isn't exactly drying up.

Read more: OLED Monitor shipments saw a 78% year-over-year increase in Q1 2026
Read more: ASUS claims the #1 position in OLED monitor market share with 21.9%

OLED monitor shipments have doubled in a year, with ASUS as the global leader 2

Looking at the top five OLED monitor brands for Q2 2026, the vibrant and growing Chinese market is changing the landscape, as AOC has moved into the number four spot with 8.6% market share, ahead of LG at 8.4%. Like ASUS and MSI, AOC has found great success in China with its lineup of popular 27-inch QHD monitors.

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Question #1

Why did Samsung's OLED monitor market share decline in Q2 2026, and how did that affect MSI's position?

Question #2

What role did the Chinese market and the 618 shopping festival play in OLED monitor shipment growth?

Question #3

Which monitor size and resolution drove much of the OLED demand growth in Q2 2026?

Question #4

How has OLED panel supply changed recently, and what impact has that had on OLED monitor affordability?

OLED panel supply has been growing recently, with global OLED monitor shipments up 98% year-over-year and 26.1% quarter-over-quarter in Q2 2026. The supply increase is attributed to multiple companies producing and manufacturing a wide range of OLED panels. As a result, OLED affordability has been improving, driven by sales, promotions, and a healthy market.

Answered

Have a question about this content not listed here? Ask below and TweakBot will answer it.

Finally, unlike the memory and storage market, OLED panel supply is growing thanks to multiple companies producing and manufacturing a wide range of options. This has seen OLED affordability trend in the right direction, driven by sales, promotions, and a healthy market.