NVIDIA and Sega to celebrate 30 years of partnership at a 'Guerrilla event' in Japan

NVIDIA, despite being known as the AI juggernaut it is today, will always have its roots in gaming graphics. To celebrate the 30th anniversary of its first partnership with Sega, NVIDIA's CEO Jensen Huang is set to travel to Japan to attend an event with Japanese gamers. He will also (re)launch the RTX Spark. The event is set to take place at GiGO Akihabara, Tokyo on July the 15th.

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NVIDIA has a lot to thank Sega for, so it's great to see Jensen giving some thanks back to the company that gave NVIDIA the lifeline it needed to go on to produce the RIVA 128, the GeForce 256, and so on.

In its earliest days, the company was tapped by Sega to build the graphics chip for its then upcoming Dreamcast console. However, at the time, NVIDIA lacked the technical ability to deliver what Sega needed, but without the money Sega was to pay for the contract, NVIDIA couldn't survive. After admitting that NVIDIA couldn't give Sega the chip it needed, Jensen went to Sega's management and asked for the money as an investment in NVIDIA. Somehow, NVIDIA managed to stay in business. And the rest is history.

Sega later sold its investment in 1999 for $15 million. It has been said that if Sega held onto its investment until now, it would be valued in the vicinity of a trillion dollars. Ifs, buts and maybes.... Jensen talks about the early days of NVIDIA in an interview with Joe Rogan.

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Will NVIDIA demonstrate the RTX Spark hardware at the event and will there be hands-on demos available?

The article says Jensen Huang will (re)launch RTX Spark at the GiGO Akihabara event on July 15, but it does not state whether NVIDIA will demonstrate the RTX Spark hardware there or offer hands-on demos. This question cannot be answered from this article.

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It's almost impossible to imagine that Jensen is travelling there to reveal a secret Sega console, but stranger things have happened! Now, if it had discs...