Project Helix could see ASUS and MSI build their own Xbox-style consoles

Microsoft's next-gen Xbox plans might be bigger than expected, with Project Helix shaping up as both a console and a new class of OEM-powered gaming machines.

3

Fresh reports surrounding Project Helix, the codename for the SoC powering Xbox's next-generation hardware, suggest Microsoft is preparing a dual-pronged approach to its next-generation platform. While the company has already confirmed a first-party Helix-based console is on the way, new rumors indicate that PC OEMs like ASUS and MSI could also build their own custom systems around the same silicon. That would effectively turn Helix into more than just a console chip, and enable the creation of a new foundation for a broader ecosystem.

The key detail here is flexibility. Unlike traditional console hardware, which is tightly controlled and standardized, Project Helix is rumored to support a more open design philosophy. OEM partners could create their own "Xbox-like" machines, which is akin to pre-built PCs but with a console-style experience. The approach would be similar to what we've already seen with devices like ASUS' ROG Ally, which integrates Xbox's interface.

3

Under the hood, Helix is expected to feature AMD-designed silicon with support for advanced features such as FSR Diamond and AI-driven neural rendering, suggesting a strong emphasis on upscaling and AI-powered next-gen visual pipelines. However, the SoC itself reportedly won't be sold standalone, meaning these systems will remain tightly curated rather than fully DIY-friendly.

This information comes from KeplerL2, a known leaker and insider in the GPU space. The leaker recently wrote in a NeoGAF forum post, "It won't be sold directly to consumers, but you will be able to buy an ASUS/MSI/etc Helix machine."

Importantly, this doesn't replace Microsoft's own console ambitions. Xbox has reiterated that a first-party Helix console is still coming, and didn't mention anything about third parties. But, if these rumors are true, Xbox is positioning itself to blur the line between console and PC more than ever - not by abandoning hardware, but by multiplying it.