AMD debuted its latest generation of desktop graphics cards for PC gaming last year, with the mid-range RDNA 4 combo that is the Radeon RX 9070 and the Radeon RX 9070 XT. In addition to using a more power-efficient 4nm process and an overhauled architecture that brought notable improvements in ray-tracing performance, the Radeon RX 9000 Series also introduced AMD's new AI-powered FSR 4 upscaling, which delivers image quality finally comparable to NVIDIA DLSS.

With these mid-range cards presented as alternatives to the GeForce RTX 5070 and the GeForce RTX 5070 Ti, the value proposition has always been tied to their respective prices. Although GPU prices in the US have made MSRP a thing of the past since the memory crisis kicked into gear, it looks like PC gamers in Europe can pick up a Radeon RX 9070 or Radeon RX 9070 XT at a discount. This includes models sold at a price notably below the region's MSRP.
However, these deals appear to be limited to one country, Germany, where the ASUS PRIME Radeon RX 9070 OC GPU, the non-XT model, is reportedly available for €539, a significant discount from the launch MSRP of €629, including sales tax. Likewise, the ASRock Radeon RX 9070 XT Challenger GPU is reportedly being sold for €640, another notable discount from its €689 launch MSRP.
Unfortunately, these Radeon and RDNA 4 discounts haven't made their way to the US, where the flagship Radeon RX 9070 XT is currently being sold for around $740 to $800, depending on the model and availability. This is a notable increase over the $599 launch MSRP, which has been a point of contention for the RDNA 4 launch in the US since its debut, with very few models sold at a price anywhere near $600.




