Nintendo prepared to raise Switch 2 price if tariffs 'change significantly'

Nintendo president Shuntaro Furukawa tells Japanese media that the company may raise Switch 2 prices if current economic tariffs 'change significantly'

Nintendo prepared to raise Switch 2 price if tariffs 'change significantly'
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TL;DR: Nintendo forecasts 1.9 trillion yen in net sales for Fiscal Year 2025, focusing on popularizing the Switch 2 with 15 million units expected shipped by March 2026. The company may raise product prices if tariffs increase significantly, having already increased game prices to $80 for the new console generation.

Nintendo has carefully laid out its annual earnings forecast with only the current tariffs in mind, and if the economic landscape changes too much, Nintendo says it is prepared to consider a price hike.

Nintendo prepared to raise Switch 2 price if tariffs 'change significantly' 42
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Today, Nintendo published its Fiscal Year 2025 results online, complete with Switch 2 sales predictions, and held a press briefing for Japanese media to discuss the numbers. Nintendo's forecast, which calls for 1.9 trillion yen in net sales ($13 billion), is modeled after the current tariff structure.

If tariffs were to dramatically shift upwards, Nintendo president Shuntaro Furukawa told reporters that the company is prepared to raise prices of its products to compensate. Nintendo has maintained the Switch 2's $450 price in the United States despite impact from tariffs, but that may change depending on market trends. Nintendo had already raised prices of its games to $80 for the new Switch 2 generation.

"At this time, the top priority is to quickly popularize the Switch 2 hardware," Furukawa told Japanese reporters at the press briefing, which was attended by Reuters Japan.

"Our basic policy is to recognize tariffs as a cost when determining sales prices in any country or region and to incorporate them into the price. If the assumptions regarding tariffs change significantly, we would like to consider what price adjustments we should make and implement them after considering various factors."

As far as production, Furukawa asserts that Nintendo has boosted Switch 2 production lines to meet demand. Investment firm AB Bernstein had originally predicted that Nintendo could have up to 20 million Switch 2 systems produced in year one.

"We have already strengthened our production system. We will make efforts to deliver as soon as possible after the release date," Furukawa said.

Nintendo currently expects to ship 15 million Switch 2 consoles from launch until March 2026, which would technically make the Switch 2 the fastest-selling video games console of all time. Analysts like Niko Partners' Daniel Ahmad say this forecast is conservative and reserved; Niko had projected the Switch 2 to ship 14.5 million units by December 2025, but Nintendo's estimate carries that sales period a full quarter farther to March 2026.