Nintendo president responds to Switch 2 price increase fears amid Trump tariff fallout

The president of Nintendo of America has spoken to Wired about the recent sweeping trade tariffs implemented by President Trump and how they may affect the price of the newly announced Nintendo Switch 2.

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Nintendo only recently wrapped up its close-up look at the Nintendo Switch 2, where it gave buyers many reasons to purchase the notable upgrade over the original Switch for a price of $449. However, only days after Nintendo set the price, Trump unveiled tariffs aimed at many countries that Nintendo sources its manufacturing/components for the Switch 2, causing Nintendo to postpone pre-orders for the new console as the company deliberates on how it wants to address the new situation.

Now, Nintendo of America president Doug Bowser has spoken to Wired admitting the tariffs "weren't factored into the pricing" of the Nintendo Switch 2, and that Nintendo is "actively assessing" the situation and how it will impact the market. Bowser added, "It creates a challenge. It's something we're going to have to address."

Nintendo has been preparing for the potential impact of tariffs on the market for quite some time, as the company had already moved much of its manufacturing out of China and to Vietnam and Cambodia. However, the Switch 2's manufacturing is currently split between Vietnam and China at a ratio of approximately 50/50, and Vietnam is one of the countries hit reasonably hard by the tariffs with a 46% levy. Cambodia is another nation where Nintendo is currently sourcing products, and Trump's tariff has slapped a 49% levy. And, of course, China, the country hit the hardest with a 54% levy.

Previous reports citing financial analysts predict Trump's tariffs could result in the Switch 2's price jumping from $449 to $600.