The top of the box offers the Cooler Master name and logo at the top left, with a large image of the Glacer 240L behind it taking up most of this side. Along with the two-year warranty shown at the top, at the right, near the bottom, it states that this is tuned for performance, is modular and expandable, and is pre-filled, and ready to go out of the box.
This side is purple (like one panel on every CM product is), and contains a lot of information. It features a full list of the kit included inside of this box; everything from the major components, down to the hardware, and thermal paste supplied.
On what is technically the bottom of the box, there is a full specifications list with the socket compatibility beneath it to the left. At the right, there are dimensional renderings of the radiator from both angles, to show up front what sort of room is needed to house the Glacer 240L.
The smaller panel is more mundane, but still offers an image of the Glacer 240L, along with the white naming.
The last panel to offer any real information is what we see in this image. Here, Cooler Master offers two charts. To the left is a chart showing how flow rate and pressure are determined by the speed of the pump, and to the right is the pump performance curve.
To take this image, we did remove half of the recycled cardboard shell that covered the top of this kit when it was sent to us. It is easy to see that the kit is packed well, as there are no scrapes on the tubing, and with the radiator sandwiched in the middle, nothing has a chance to damage it.