LaCie has done a good job of getting quite a bit of information on the front of the package. At the bottom left we can see the SuperSpeed USB logo and next to us a logo showing up to 110MB/s transfer rates. Next to that we see the Wuala logo for the online storage. Being able to see the drive is a big plus and LaCie puts it right out there.
The back of the package explains in detail USB 3.0 and give some examples about the file transfer speeds while comparing the same transfers to USB 2.0. If orange is not your color of choice then you can also purchase different rubber surrounds for your Rugged; those details are listed on the back as well.
The inner packaging is setup so the actual drive enclosure is separate from the accessory package.
The LaCie Rugged USB 3.0 comes with a quick install guide that is printed and two cables. The first cable is a USB 3.0 to USB mini 3.0 and the second has a USB connector (2.0 or 3.0) that goes to a barrel plug. The second cable is used to provide additional power to the enclosure when attaching it to a USB 2.0 port.