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Posted Feb 8, 2010 @ 2:59 CST



Two Portable USB Drives from Hitachi Global Storage Technologies - SimpleTOUGH and Hitachi X Family - Give Users Easy Ways to Share, Protect and Access Their Digital Content


HONG KONG, February 8, 2010 - As one of the world's most recognized and trusted brands, Hitachi Global Storage Technologies (Hitachi GST) today unveiled its first external storage solutions for Hong Kong. The new Hitachi branded products include the SimpleTOUGH™ Portable USB Drive, the first water-1 and shock-resistant2 external hard drive from a global hard drive manufacturer; and the stylish and colorful Hitachi X Mobile USB Drive™ family. Both Hitachi external storage solutions are ideal for road warriors, prosumers, small office/home office (SOHO) users, or virtually anyone looking for a simple and reliable way to store, protect and better manage their data.


"Today's announcement further extends the Hitachi brand into the worldwide consumer market with the reliability, confidence and dependability you would expect from a global hard drive supplier," said Robert Chu, vice president of Asia Pacific, Hitachi GST. "Given the global strength of Hitachi, we are well positioned to move our Branded Business and the industry forward."




Tough and Rugged - Hitachi SimpleTOUGH Portable USB 2.0 Drive
If you work hard or play hard, the Hitachi SimpleTOUGH is one of the world's most rugged portable hard drives. Designed for serious mobility, it is the only water- and shock-resistant external drive available today from a global hard drive manufacturer, and can take more falls, knocks and spills than an average external drive. Besides that, it's ready for the great outdoors. The Hitachi SimpleTOUGH drive includes a "never-lose" foldaway USB cable, sides designed for easy carrying and a cool topside LED for power status. Packaged in one streamlined solution, the SimpleTOUGH portable drive by Hitachi is USB powered for on-the-go convenience. The Hitachi SimpleTOUGH portable drive comes in capacities of 320GB and 500GB.




Stylish and Colorful - Hitachi X USB 2.0 Mobile Drive Family
Powered by an included USB 2.0 cable, the Hitachi X Mobile Drive family is designed for the growing mobile world and delivers a first-class external storage experience. Backed by Hitachi's reputation for quality, reliability and a world-renowned R&D heritage, the Hitachi X Mobile Drive gives you peace of mind in knowing that your data is stored on a leading external drive. Available in red and black, the Hitachi X Mobile Drives come in the following models / capacities: Hitachi X500 Mobile Drive (500GB) and Hitachi X320 Mobile Drive (320GB).




Any data worth saving is worth protecting
Thanks to the increasingly digital lives we lead, our digital content - our family photos, music libraries, home videos and important business and financial information - is quickly becoming the most valued asset in our possession. More often than not, data is coming in so fast and from so many places, that people forget to back it up. If an accident does occur, it could cost thousands of dollars to recover the data, and that's where simple set-it-and-forget-it solutions from Hitachi GST can help.


The new SimpleTOUGH and Hitachi X portable drive family provides easy add-on storage and effortless backup and restore capabilities making it painless to manage and help protect your personal or professional content. With the high-speed USB 2.0 and a simple user interface, setting up the backup schedule is a snap and data transfer rates are fast and reliable. Both drives come preloaded with Hitachi Local Backup software so you can protect a selection of - or all of - the files and folders stored on your Mac or PC automatically. The included software also provides step-by-step wizards for restoring backed-up content in case an unfortunate accident should happen to you computer.


The SimpleTOUGH Portable USB Drive and the Hitachi X USB Mobile Drive family are now available and feature a three-year Hitachi limited warranty.


For more information, please visit


About Hitachi Global Storage Technologies


Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives, enterprise-class solid state drives, and innovative external storage solutions and services used to store, preserve and manage the world's most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Personal Storage. Hitachi GST was established in 2003 with its U.S headquarters located in San Jose, California. For more information, please visit the company's website at


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