Intel Gets to the Core with Super Bowl Ad
Sometime during Super Bowl XLIV, kickoff at 3:25 p.m. PST Sunday, Feb. 7
Intel Corporation Super Bowl commercial titled "Lunchroom" (30 seconds):
"Lunchroom" is set in an Intel lunchroom where a few engineers are excitedly discussing the all new 2010 Intel® Core processor family. One of the engineers is so excited he shouts about how "these processors are the most amazing achievement in the history of the company." A passing robot hears this and is saddened that he is no longer the biggest deal at Intel. He drops his tray in dismay and exits the lunchroom.
Intel is leveraging the highly visible Super Bowl communications platform to support the company's 2010 Intel® Core processor family:
This is Intel's return as an individual Super Bowl sponsor after 12 years.
Intel also is the title sponsor of the post-game show on CBS, during which a second 30-second Intel commercial will debut. Sponsorship and buy valued in the millions.
Each commercial employs a sense of "geek humor" and centers on the 2010 Intel® Core Processor family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance for laptops, desktops and embedded devices.
Advertiser/Sponsor: Intel Corporation
Creative: San Francisco independent ad agency, Venables Bell & Partners
Media planning and buy: Omnicom Media Group agency OMD
The new commercials will be available online after they air on the Intel site (www.intel.com), Intel Fan Page on Facebook (www.facebook.com/intel) and Channelintel on YouTube (www.youtube.com/channelintel). Follow Intel on twitter at @intel (www.twitter.com/intel) and @IntelNews (www.twitter.com/IntelNews).
Latest News Posts
- Path to Mnemosyne announced to debut to the Nintendo Switch
- Adventure Time: Pirates of the Enchiridion countdown date
- God of War Special Edition runes translated, see the truth
- Total War Saga: Thrones of Britannia new cinematic trailer
- Netflix's The Witcher TV show confirms 8 ep first season
- Samsung 970 EVO 1TB M.2 NVMe PCIe SSD Review
- B360M-ITX/ac does not see USB drive at all
- WD My Passport Wireless SSD 500GB Review
- Legacy Mode
- Possible Router Issues
- Micron Launches Industry's First Enterprise SATA Solid State Drives Built on Leading 64-layer 3D NAND Technology
- Micron, Rambus, Northwest Logic and Avery Design to Deliver a Comprehensive GDDR6 Solution for Next-Generation Applications
- Toshiba Memory America Unveils UFS Devices Utilizing 64-Layer, 3D Flash Memory
- ASUS Announces GeForce GTX 1070 Ti Series Gaming Graphics Cards
- ASUS Announces ASUS Hangouts Meet Hardware Kit