Bethesda, ZeniMax developers get new leader, studios still operate as limited-integration group

The new boss of Bethesda and ZeniMax game studios helped multiple teams integrate into Microsoft gaming, will report directly to Xbox's Matt Booty.

Bethesda, ZeniMax developers get new leader, studios still operate as limited-integration group
Comment IconFacebook IconX IconReddit Icon
Senior Gaming Editor
Published
Updated
1 minute & 45 seconds read time

The development teams behind Fallout, Elder Scrolls, and Doom just got a new boss.

Bethesda, ZeniMax developers get new leader, studios still operate as limited-integration group 2
Image credit: Idle Sloth

Microsoft has reorganized the structure of its video games business to make way for its $68.7 billion acquisition of Activision Blizzard King. The games division has shuffled executives around as it integrates ABK into the existing Xbox infrastructure, creating new positions like the first-ever president of Xbox (Sarah Bond) and a new Xbox Content & Studios president role (Matt Booty).

The shake-up also sees Jill Braff stepping in to lead ZeniMax and Bethesda's game development teams. Braff will oversee ZeniMax Online, which includes the teams behind The Elder Scrolls Online, as well as Bethesda Softworks, which is the banner that includes studios like Bethesda Game Studios (Fallout, Elder Scrolls, Starfield), id Software (Doom, RAGE), Arkane (Dishonored, Redfall, Prey), MachineGames (Wolfenstein, Indiana Jones), and Tango Gameworks (The Evil Within, Hi-Fi Rush).

Image credit: <a href="https://twitter.com/IdleSloth84_/status/1737784872498823408/photo/1" target="_blank"><strong>Idle Sloth</strong></a>

In an internal memo acquired by The Verge, Xbox's new Content & Studios president Matt Booty confirmed that ZeniMax and Bethesda would still be limited-integration companies, however they will still be under his purview, albeit in a new position that keeps the studios outside of the Xbox Game Studios banner.

Jill Braff is currently the GM (general manager) of Integrations and Casual Gaming at Microsoft, and has been highly valuable and instrumental with integrating ZeniMax Media with Microsoft's games teams. Braff has a finger on the pulse of Bethesda and has formed close-knit ties with the people there.

"Jill will be responsible for leading the ZeniMax/Bethesda game development teams, which will continue to operate as limited integration entities, as well as continuing to oversee the Microsoft Casual Games team. Reporting to Jill will be Todd Howard, Todd Vaughn, Matt Firor, Paul Jensen, and Heather Cooper.

"She was our leader for the integration work when ZeniMax/Bethesda joined Xbox, and through that work she has come to know many of their teams and leaders well.

"Jamie Leder will remain in his role as CEO of ZeniMax/Bethesda, reporting to me, and will continue supporting the ongoing integration work."

Photo of the Super Mario Bros. Wonder - Nintendo Switch (European Version)
Best Deals: Super Mario Bros. Wonder - Nintendo Switch (European Version)
Today7 days ago30 days ago
$49.95 USD$49.95 USD
$47.95 USD$47.95 USD
$77.32 CAD$84.27 CAD
£36.99-
$49.95 USD$49.95 USD
Check PriceCheck Price
* Prices last scanned 4/19/2026 at 3:23 am CDT - prices may be inaccurate. As an Amazon Associate, we earn from qualifying purchases. We earn affiliate commission from any Newegg or PCCG sales.
News Source:theverge.com

Senior Gaming Editor

Email IconX IconLinkedIn Icon

Derek joined TweakTown in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

Follow TweakTown on Google News
Newsletter Subscription