Meta's new Avatar Store is 10 years too late, looks very outdated

Meta has launched a new digital Avatar Storefront in a bid to further monetize its 3 billion monthly active Facebook users.

Published Jun 20, 2022 2:09 PM CDT   |   Updated Thu, Jul 14 2022 2:23 AM CDT
1 minute & 10 seconds read time

Meta has announced its new Avatars Store that will sell the equivalent of cosmetic microtransactions that customize users' appearance.

Meta's new Avatar Store is 10 years too late, looks very outdated 54

In a bid to further monetize its billions of active Facebook users, Meta is launching a new Avatars Store that will allow users to pay real money to customize their digital avatars. Much like Meta's fledgling metaverse concepts, the new Avatars Store looks amateurish compared to Xbox's own equivalent avatar system, which launched during the Xbox 360 era and has thousands of interesting add-ons, clothes, and bundled content to make representations unique.

Meta's Avatars Store, on the other hand, is teaming up with real-life fashion lines in a further attempt to merge digital and real worlds. The result looks like something out of time, not digital assets designed for the world's most popular social media network. It remains to be seen how popular these items will be, and right now Facebook's ARPU (average revenue per user) is about $9.54 worldwide, with the US & Canada raking in nearly $50 per user last quarter.

Meanwhile, Meta's Reality Labs division has been losing billions of dollars as it significantly invests in the creation of new VR / AR technologies. The new avatar microtransactions will further power Meta's metaverse experiments by offering users opportunities to buy content to customize their one-stop in-app characters.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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