WWE 2K22's strong sales helps boosts WWE company earnings

Strong WWE 2K22 game sales have helped surge the WWE's consumer product revenues by 53% in the first quarter 2022 period.

Published May 5, 2022 5:13 PM CDT   |   Updated Thu, May 26 2022 12:04 AM CDT
0 minutes & 52 seconds read time

Take-Two Interactive's big investment on WWE 2K22 has apparently paid off big time.

WWE 2K22's strong sales helps boosts WWE company earnings 665 | TweakTown.com

WWE 2K22 sales have helped boost the WWE's consumer product revenues by over 50% year-over-year, the company today announced in its Q1 earnings report.

"Revenue increased 53%, or $11.2 million, to $32.2 million, primarily due to higher sales of the Company's licensed video games, including our franchise game WWE 2K22, as well as higher venue merchandise sales driven by the return to ticketed live events. These items were partially offset by a decrease in eCommerce merchandise sales due, in part, to a difficult comparison to elevated COVID-related sales in the prior year period," the report reads.

While no numbers were given it appears WWE 2K22 is a success over WWE 2K20's disastrous performance.

2K Games and parent Take-Two Interactive marketed WWE 2K22 as the "rebirth of our popular wrestling series," with a rare two-year development cycle at Visual Concepts. The results show positive impact on WWE's revenues and a marked improvement in player sentiment and review scores.

NEWS SOURCE:corporate.wwe.com

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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