Hitman 3 pays off big for IO as yearly revenues skyrocket by 136%

Hitman 3's success has put IO Interactive in a 'very good place,' developers keep all of revenues thanks to self-publishing plans.

Published Tue, Oct 12 2021 10:30 AM CDT   |   Updated Sat, Nov 6 2021 4:33 PM CDT

Hitman 3's wild success has driven IO Interactive's yearly earnings to an all-time new high.

Hitman 3 pays off big for IO as yearly revenues skyrocket by 136% 3332 | TweakTown.com

IO Interactive's FY21 revenues skyrocketed by 136% thanks to Hitman 3's sales. The Danish independent games developer recorded 582.586 million DDK (nearly $78 million based on current exchange rates) in revenues for the fiscal year ending March 2021, coupled with 270 million DDK (roughly $42 million) in profits. This is a new all-time high for the small studio.

IO says this huge earnings spike was driven by Hitman 3's sales, and the report mentions the game earned 300% of its sales budget since release.

Hitman 3 was profitable within a week thanks to IO's business plans, which saw the developer self-publish the wholly-owned property. IO didn't have to pay a publisher like Square Enix any revenues, nor did it have to pay out royalty fees. IO Interactive CEO Hakan Abrak says the studio is in a "very good place" following Hitman 3's performance.

IO expects FY22 to slow down dramatically, signaling the studio won't have anything prepared for the period ending March 2023. The company's yearly forecasts are down by more than half of the current year with targets around 200 million - 250 million DDK.

The studio says it is working on two new projects: The 007 James Bond video game, an unannounced new IP which is believed to be a fantasy game for Microsoft.

NEWS SOURCE:datacvr.virk.dk

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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