PUMA engineer $105 'Active Gaming Footwear' socks with multiple modes

Ever wondered what it would be like to have 'gaming' socks? PUMA is already one step ahead of you.

Jak Connor
Published Thu, Dec 19 2019 12:31 AM CST   |   Updated Tue, Jun 16 2020 4:29 PM CDT

PUMA has announced that it is stepping into the gaming market, but they aren't making games. Instead, they are making footwear for gamers.

In a new video that was released onto the PUMA Group YouTube Channel, PUMA has announced what is called 'Active Gaming Footwear'. According to the video, PUMA has been in "extensive talks with professional gamers" and has since discovered there is a need for a "sock-like shoe".

This new design of sock/shoe is super lightweight and is designed for "indoor and in-arena use". It also comes with "seamless comfort, support and grip so gamers can adapt to different active gaming modes and game their best." Not only does it come with comfort as any sock/shoe should, but it also comes with different modes. According to the official PUMA website, the Active Gaming Footwear has three modes. I have listed them in the entirety of this article. The Active Gaming Footwear comes in at $105 USD.

Features & Benefits:

  • Medial wrap-up grip in SEEK mode
  • Lateral wrap-up support in ATTACK mode
  • Heel wrap-up stability in CRUISE and DEFENSE mode

Jak's love for technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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