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2K and NBA to smooth over $1b rights extension deal

Take-Two Interactive has reportedly thrown $1b on the table to extend their partnership the NBA.

@Jak_ConnorTT
Jak Connor
Published Wed, Jan 16 2019 4:00 AM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Take-Two Interactive's subsidiary company 2K Sports have announced an extension of a partnership between 2K Sports and the NBA. The extension has reportedly amounted to $1 billion dollars.

2K and NBA to smooth over $1b rights extension deal | TweakTown.com

In an official press release, NBA 2K and Take-Two Interactive Software will be expanding on their partnership with a "multiyear global partnership extension". The extension is of course based around the success of the popular NBA 2K franchise and shows how much faith Take-Two Interactive has in the future games to come. According to The Wall Street Journal, sources close to the deal that is being made have said that Take-Two Interactive is set to pay as much as $1.1 billion to the NBA over a seven year deal.

The Wall Street Journal also says that this new deal is "more than double" what was originally expected of Take-Two in the previous extensions of their partnerships. This could mean that it's entirely possible that Take-Two Interactive's forced introduction of microtransactions into their games (NBA franchise) is much more profitable then once assumed. Take-Two also plan to keep the microtransaction trend going for future NBA games, so expect them within NBA 2K20.

NEWS SOURCES:gamespot.com, wsj.com

Jak's love for technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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