Snapchat infects self with short video ads users CAN'T skip

Snapchat has launched its new ad service that forces its users into viewing a 6 second advertisement that cannot be skipped.

Published Wed, May 16 2018 3:00 AM CDT   |   Updated Tue, Nov 3 2020 11:51 AM CST

Snapchat users have been hit with a new advertising service that has already been rolled out, now users are forced into watching a short video advertisement that cannot be skipped.

Snapchat infects self with short video ads users CAN'T skip |

Since the apps creation in 2014, video advertisement has always been a skip-able option for users. Even though this forced advertisement is only going to be apart of the professionally produced media partners, for users that enjoy watching this specific section of Snapchat will now be subjected to forced advertisment that was originally an option. Users will now have to get used to 6 seconds of ads that will contain anything from Samsung Galaxy S9 to new movies coming out such as Deadpool 2.

This decision from Snapchat is so that brands have a guaranteed amount of seconds viewed on their ads that they have paid for. According to AdAge, Snapchat had quite a lot of pressure from outside brands that were complaining about their ads not getting enough viewer time. AdAge also says that according to some top Snapchat advertisers, most ads only had 2 second viewer time before users would skip and move onto a new video.


Jak's love for technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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