Magic Leap is going on a semi-marketing campaign (but probably not) on its upcoming Magic Leap One headsets, with the elusive startup teasing multiple editions of their AR glasses for different levels of consumers and professionals.
According to Magic Leap boss Rony Abovitz, the cheapest Magic Leap headset will have a starting price of a "higher-end mobile phone to higher-end tablet". He continued, saying "I think we're trying to establish certain tiers - we're not going to be a single-product company over time".
Abovitz said that the Magic Leap One "creators edition" headset will be coming out this year, will be somewhere in the middle of Magic Leap's price range. Abovitz continued "We will have a product line in that price point probably for the company's history, and we'll probably have some above and we'll have some below. We'll have even higher-end [versions] for hyper-pro, and then we'll have wide mass-market" products".
Magic Leap won't be selling their AR headsets cheap, with the cheapest headset going to be as expensive as a latest smartphone, which should land it at around $800-$1000. We should expect higher-end units to cost more, scaling up to $2000 and beyond for the professional Magic Leap AR headsets.
But this is all justified because Magic Leap is going to change the way we do pretty much everything, with Abovitz teasing that a Magic Leap headset can replace "your phones, your televisions, your laptops, your tablets, which add up to thousands of dollars". Abovitz said that Magic Leap headsets will be priced like "more of a premium artisanal computer".
BRING IT ON.