Hasbro wants to acquire Mattel, would be a big toy story

Hasbro has reportedly made an acquisition offer with Mattel.

40 seconds read time

Hasbro has reportedly made an acquisition offer to buy Mattel, according to sources of The Wall Street Journal, a deal that would make for quite the toy story... pun intended.

Hasbro wants to acquire Mattel, would be a big toy story | TweakTown.com

The massive collaboration between companies would see a conglomerate that owned franchises like Hot Wheels and My Little Pony under one roof, but the deal has Hasbro attacking Mattel while its weak. Hasbro is buffed right now after the massive sales of its Disney-themed toys, with the Star Wars franchise mixed in for good measure, as well as licenses for massive franchises in both the movie and TV markets.

Mattel on the other hand, isn't doing too well as physical toy sales are down. Hasbro was smart and closed their manufacturing facilities a while ago, but Mattel hasn't because physical toy sales (that need to be manufactured) are their bread and butter. The deal between Hasbro and Mattel would ignite some flames with a US antitrust lawsuit, as they would truly become the kings of the toy market.

NEWS SOURCE:engadget.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

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