Technology content trusted in North America and globally since 1999
7,750 Reviews & Articles | 57,430 News Posts

Hasbro wants to acquire Mattel, would be a big toy story

Hasbro has reportedly made an acquisition offer with Mattel
By: Anthony Garreffa | Business, Financial & Legal News | Posted: 1 week, 4 days ago

Hasbro has reportedly made an acquisition offer to buy Mattel, according to sources of The Wall Street Journal, a deal that would make for quite the toy story... pun intended.

 

hasbro-acquire-mattel-big-toy-story_02

 

The massive collaboration between companies would see a conglomerate that owned franchises like Hot Wheels and My Little Pony under one roof, but the deal has Hasbro attacking Mattel while its weak. Hasbro is buffed right now after the massive sales of its Disney-themed toys, with the Star Wars franchise mixed in for good measure, as well as licenses for massive franchises in both the movie and TV markets.

 

Mattel on the other hand, isn't doing too well as physical toy sales are down. Hasbro was smart and closed their manufacturing facilities a while ago, but Mattel hasn't because physical toy sales (that need to be manufactured) are their bread and butter. The deal between Hasbro and Mattel would ignite some flames with a US antitrust lawsuit, as they would truly become the kings of the toy market.

NEWS SOURCES:Engadget.com

Related Tags

Got an opinion on this news? Post a comment below!
loading