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Apple wants to sell you 4K movies digitally for $20 each

Apple's purported 4K-capable Apple TV will offer 4K movies for $20 each

By Anthony Garreffa on Aug 29, 2017 10:43 pm CDT - 1 min, 3 secs reading time

Apple is expected to unveil their new 4K-capable Apple TV on September 12, with reports coming out that Apple hasn't finalized deals with movie studios for 4K content.

Apple wants to sell you 4K movies digitally for $20 each | TweakTown.com

In order for the new Apple TV to be successful in pushing 4K content, there needs to be a decent sized library of 4K content, right? You can pay $11.99 for Netflix which lasts an entire month with unlimited playback of not just the huge library of TV shows and movies, but a continuously expanding library of 4K content as well.

Apple is reportedly looking to charge $20 per 4K movie, which is quite expensive in comparison to current digital 4K content services. Apple has secured big deals at the last minute before, where back in 2010 the company secured huge book publishers within days of launching iBooks.

If Apple launched the new 4K-capable Apple TV without 4K content, we could see Netflix and other 4K digital content service providers jump in and do something. We could see Netflix expand its 4K base into Apple TV, unless Apple is somehow able to secure 4K movies cheaper, I don't see why anyone would pay $20 per movie when they can pay half of that for an entire month of Netflix which has plenty of 4K content.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

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