RUST dev shows how Steam refunds impact sales & earnings

RUST has been refunded 320, 970 times, amounting to over $4 million in losses, but this doesn't have a big negative impact on total sales.

@DeekeTweak
Published Thu, Jun 29 2017 5:31 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Thanks to RUST developer Garry Newman, everyday gamers get a glimpse into how Steam's refund system can affect sales of any widely popular game.

RUST dev shows how Steam refunds impact sales & earnings 51 | TweakTown.com
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Newman, who's responsible for popular games such as Garry's Mod and RUST, is one of the thousands of developers and publishers that has to deal with refunds. As PC GamesN rightly puts it, an actual game sale on Steam doesn't mean that money will actually stay in the developer's pocket--there's a chance players will simply refund the game before the allotted limit and get their money back. Newman recently revealed that RUST has been refunded 329,970 times, amounting to a loss of over $4 million.

A $4 million loss in potential sales will certainly make any developer or publisher wince, but this is simply the reality of selling games on Steam (and, more recently, on Xbox LIVE). However, Newman affirms that refunds make up just 6% of RUST's 5.5 million total sales.

RUST dev shows how Steam refunds impact sales & earnings 432 | TweakTown.com

A few quick calculations show that Newman may have pulled in an estimated $77 million from RUST's 5.5 million sales, assuming of course that every purchase was the full $19.99 asking price. That's after Valve's 30% fee.

RUST dev shows how Steam refunds impact sales & earnings 433 | TweakTown.com

According to Newman, gamers use Steam's refund system as a kind of demo to gauge their interest in the game. He asserts that the refund system has probably gained them more sales simply because users are more likely to buy into something and try it out if they know there's a chance to get their money back, and a good portion of them end up staying.

"I put that down to people using the refund system as a demo," Newman told PCGamesN "I think in the long run, people knowing the refund system is there probably gained us more sales than it lost us."

Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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