Facebook buys offline data on its users from 6 partners

Facebook better understands its users by purchasing offline financial information on them.

@anthony256

Published Dec 30, 2016 11:30 PM CST
Updated Jul 27, 2022 4:46 AM CDT

41 seconds read time

Facebook loves to get to know its users, so it purchases offline financial information on you from 6 of its data partners in the US: Acxiom, Epsilon, Experian, Oracle Data Cloud, TransUnion and WPP.

Facebook buys offline data on its users from 6 partners | TweakTown.com

With this information, Facebook knows about users' household income, and much more. The social network buys the offline data, mixing it with the data it collects on your online activity. Facebook uses the blend of information to customize advertising for you on Facebook, with ProPublica "reports 29,000 categories are offered to advertisers, with 600 filled with third-party data", reports NextPowerUp.

Is there anything Facebook doesn't know about you? Considering its founder Mark Zuckerberg tapes up the webcam on his laptop, I wouldn't put it past them.

NEWS SOURCE:nextpowerup.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.