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Hollywood to rent movies, 2 weeks after they hit cinemas

Hollywood wants to rent movies just 2 weeks after they are in cinemas

By Anthony Garreffa on Dec 5, 2016 at 08:32 pm CST - 1 min, 5 secs reading time

Hollywood makes billions of dollars a year with just a handful of movies, but what would happen if massive releases were thrown onto the market two weeks after they debut at cinemas?

Hollywood to rent movies, 2 weeks after they hit cinemas | TweakTown.com

According to sources of Bloomberg, Hollywood studios are working on new plans that would see rentals of their new movies released two weeks after they hit cinemas. Bloomberg's sources said the rentals would be quite expensive, priced somewhere between $25 and $50 - but if you saw a new movie with a few friends or family members, it would exceed that price easily.

Warner Bros. CEO Kevin Tsujihara said during an investor conference this week that he has plans for a new home movie plan, and that he and his studio are ready for premium rentals. Tsujihara said: "We're working with them to try and create a new window. But regardless of whether it happens or not - whether we are able to reach that agreement with them, we have to offer consumers more choices earlier".

Bloomberg noted that movie theaters won't like the idea, but when previously consulted, movie theaters were open to the idea as long as they were compensated for potential revenue loss of moviegoers that skipped the cinema in favor of watching movies at home.

Last updated: Sep 1, 2017 at 05:18 am CDT

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:bgr.com

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