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Hollywood to rent movies, 2 weeks after they hit cinemas

Hollywood wants to rent movies just 2 weeks after they are in cinemas.

@anthony256
Anthony Garreffa
Published Mon, Dec 5 2016 8:32 PM CST   |   Updated Tue, Jun 16 2020 4:29 PM CDT

Hollywood makes billions of dollars a year with just a handful of movies, but what would happen if massive releases were thrown onto the market two weeks after they debut at cinemas?

Hollywood to rent movies, 2 weeks after they hit cinemas | TweakTown.com

According to sources of Bloomberg, Hollywood studios are working on new plans that would see rentals of their new movies released two weeks after they hit cinemas. Bloomberg's sources said the rentals would be quite expensive, priced somewhere between $25 and $50 - but if you saw a new movie with a few friends or family members, it would exceed that price easily.

Warner Bros. CEO Kevin Tsujihara said during an investor conference this week that he has plans for a new home movie plan, and that he and his studio are ready for premium rentals. Tsujihara said: "We're working with them to try and create a new window. But regardless of whether it happens or not - whether we are able to reach that agreement with them, we have to offer consumers more choices earlier".

Bloomberg noted that movie theaters won't like the idea, but when previously consulted, movie theaters were open to the idea as long as they were compensated for potential revenue loss of moviegoers that skipped the cinema in favor of watching movies at home.

NEWS SOURCE:bgr.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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