Android phones hold 88% of the market

Global shipment of Apple's phones dropped by 5.2% compared to last year.

1 minute & read time

Google's Android operating system is a big winner in the Q3 2016. A market research firm Strategy Analytics published a report stating the Android OS has captured a record of 88 percent global market share.

Android phones hold 88% of the market |

Global shipments hit 375 million units in the third quarter of 2016. Out of 375 million smartphones, 328.6 million were Android phones.

Linda Sui, Director at Strategy Analytics, said in an official statement.

Global smartphone shipments grew 6 percent annually from 354.2 million units in Q3 2015 to 375.4 million in Q3 2016. This was the smartphone industry's fastest growth rate for a year. Modest smartphone regrowth is being supported by emerging markets with relatively low smartphone penetration across Asia and Africa Middle East, particularly countries such as India and South Africa.

Global shipment of Apple's phones dropped by 5.2% compared to last year. To put that in numbers, the global shipment of iOS phones in Q3 was 45.5 million. Apple now holds 12% of the market share.

Woody Oh, Director at Strategy Analytics, added:

Android's leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and user-friendly software remain attractive to hardware makers, operators, and consumers worldwide. However, several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google's new Pixel range is attacking its own hardware partners that made Android popular in the first place.


Lana has a passion for technology and science. She spends her time looking for the latest and most interesting technology and science news. Her passion is in gadgets, wearables, and other cool and interesting applications of technology or science. She also spends her free time gaming in MMOs like World of Warcraft. She has prior experience covering technology for publications and breaking news. If she’s not doing either, you might just find her exploring the metaverse in VR. Lana wants to expand TweakTown’s coverage of mobile, wearables and gadgets while also bringing her experience with science and general tech to TweakTown. Her area of coverage is around science, technology, smartphones, wearables, and general neat gadgets. She hopes to one day be able to drive around in her self-driving car while she schedules an appointment for a SpaceX trip to the moon on her smartwatch.

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